When I’m Rich 0
Sometime in between my religious awakening to Ramsay’s Kitchen Nightmares, a burgeoning gastronomic snobbery, and my ongoing love affair with the simplicity of Bar Mercurio L’Espresso I decided I wanted to own a restaurant.
About L’Espresso, Ramsay would say that they’re efficient, provide the right level and style of service for what they are, and are fanatical about good ingredients for a discerning crowd (and poseur undergrad and MBA types). They serve the people Bourdieu loved to talk about, recognizing the market with a keen eye to the sociology of it all and surely raking in profit for that very reason. Great business model in theory really.
It’s one of those things you could put together after taking out a hefty loan and accumulating some capital as a young professional. I’d put effort into it because it represents me and I’d charm the shit out of anyone that came in. I’d wear a starched collar, hire the right people, and source quality. Best part is, if it failed I could always claim it was an experimental diversion, cut my losses, and go sue people until retirement as was always the “plan”.